“IMPRE STORE POP UP” is being held at the coffee shop “Coffee by Jalana”, which has become a new attraction next to Ameyoko. There are also items that can only be obtained here, such as limited-edition products and collaboration stickers with Coffee by Jalana.
< IMPROVE >and< RESTORE>=”IMPRE STORE”
Based on a rough and tough American vintage, we propose [SEMI-STANDARD WEAR | Semi-standard wear] that has been restored and reconstructed according to the current mood and evolved. Currently, it is sold at the online shop (IMPRE STORE ONLINE SHOP) and at pop-up events once or twice a month.
Pop-up limited items
Popular product “RANDY SHORTS RIP | EASY SHORTS” in Jalana color
Pop-up limited items”RANDY SHORTS RIP | EASY SHORTS”in Jalana color
「SHORTS RIP | EASY SHORTS / YELLOW」
From the popular Imprestore product “SHORTS RIP | EASY SHORTS”, this pop-up limited edition color is now available. The image is the theme color “Jalana YELLOW” of Coffee by Jalana, which is the venue for this event.
SHORTS RIP | Click here for details on EASY SHORTS
Collaboration stickers and coffee that you can get when you purchase are also IMPRE STORE specifications
Furthermore, during the pop-up period (7 / 22-7 / 24), coffee will be IMPRE STORE specifications. The sticker is a limited edition of this pop-up. You can get it when you buy the product, so I definitely want to take this opportunity to get it.
Interview with the director
Born in Nagoya. I got a job at an apparel maker at the recommendation of a friend because I like clothes. Before getting a job, he was a part-time worker, but he started working as a deliveryman and was in charge of design, production control, and other clothing-related work for over 20 years. Currently, he designs and directs his own brand “IMPRE STORE”.
Based on my favorite second-hand clothes, a design that incorporates “I want to wear now”
The items of IMPRE STORE are designed based on old clothes from the background that the director was absorbed in the vintage boom of the 90’s. Incorporating vibrant colors and exquisite color schemes, we have updated the size and silhouette you want to wear now, while retaining the goodness of old clothes.
―What do you find fun and rewarding in running your own brand?
The most fun and rewarding part is that what you think becomes a form. After all, when the product is in the hands of the customer, it feels even more rewarding.
The good thing about running a brand yourself is that you can do what you want to do. I can’t do anything other than what I want to do (laughs) I also think about design while drinking alcohol at the office with like-minded friends. It’s really fun to be able to do your favorite work in the ideal environment.
―Please tell us your future prospects.
My current goal is to have a physical store. Currently, it is mainly sold at online shops, but there are a wide range of age groups, and older customers may not be suitable for online. Also, I myself have realized the joy of communicating with people through pop-up events. The new goal was to create a space where various people could get together and actually talk and wear it.
【IMPRE STORE×Coffee by Jalana】POP UP STORE
Date: July 22nd to July 24th, 2022 11: 00-20: 00
Place:Coffee by Jalana
@coffee_by_jalana（Coffee by Jalana）