Nov 05, 2022 EVENT

【Good Valley Market】POPUP


“Good Valley Market (@goodvalleymarket)”, which runs a second-hand clothing store quietly in a house in Moriya City, Ibaraki Prefecture, will hold the first POPUP in Tokyo. Place: Coffee by Jalana (@coffee_by_jalana ), a long-established shop in Ueno Ameyoko.

At “Good Valley Market”, we sell used items selected from the shop’s own point of view, regardless of age, with a focus on US items. From sweatshirts with unusual tags to blank body selections carefully selected from both Japan and overseas, they are transmitting their charm. In addition, although it is a second-hand clothing store, the shop’s original items are also irregularly developed based on the experience value of the owner who has been involved in the apparel industry for many years.

Original item sold out in 2 days
Quoted from Good Valley Market official Instagram (@goodvalleymarket)

We always have good sweatshirts, including blanks and prints. In particular, we have selected US items and old maniac bodies in depth. There is also a one-of-a-kind item with hand embroidery on the body.

Introducing some items!

Racing jacket from the movie “Scarface”

A 90’s item designed with the visuals of the movie “Scarface” from “JEFF HAMILTON”, which is famous for its racing jackets. A super rare item that has roots that have become the original story of a famous brand and is known to those who understand it.

It’s not just about souvenirs. Original items that pursue quality.

A new original cap. The embroidery has a lot of driving and reproduces the fine details. It is an original item that the shop sells as if it were a souvenir, but they are very particular about the quality.

Original item with vintage body

An original series printed on a vintage body. The graphics are drawn based on the owner’s own backbone, motorcycle culture, magazines, and archives of materials collected over many years.

Manager interview

Manager Mr.Okubo

Influenced by music and motorcycle culture, he worked at a second-hand clothing store in Kashiwa in his early twenties. Later, he joined NEIGHBORHOOD and was in charge of sales and production planning. During his time as a salesperson, he was often exposed in magazines, and there are many fans who know him from that time. After leaving the company, he opened Good Valley Market at the invitation of a friend.

―Reason for opening a store in Moriya

As an axis, there was a desire to put it in a place where there are no clothing stores or sec




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